Opening Remarks In modern rapidly changing business world, staying ahead of the competition is essential. Competitive analysis has traditionally been a key strategy for gaining a market edge, but the advent of AI technology has revolutionized this process. AI-powered tools are transforming how businesses collect, process, and act upon information

Introduction Social media marketing has evolved significantly in recent years, shaped by shifts in technology, user behavior, and business needs. A major transformation in the advertising sphere is the rise of artificial intelligence (AI). AI’s potential to revolutionize social media marketing is capturing the attention of organizations and marke